Engaging story-telling through Avatar and Metahuman technology

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New digital technologies such as photogrammetry, AI, image detection, and mesh generation can create life-like virtual characters, enhancing public interaction and engagement.

The Virtual Engineering Centre supported Murphy’s Gin to create a virtual avatar, bringing their founding family members to life through innovative methods as they tell their family history and how the company came to be.

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The support meant Murphy's Gin could...

  • Bring historical figures to life
  • Find engaging methods for telling their company history
  • Engage with a wider audience through improved accessibility

The Benefits

  • Introduce greater personality to the brand for improved brand affiliation
  • Increase competitiveness and unique selling points