Applying AR for a Better Customer Experience

Collaboration: VEC / Openhouse

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Part of the LCR4.0 project (ERDF) – the VEC worked with Openhouse to explore virtual prototyping and the application of augmented reality (AR) as a way of customising its products and enhancing customer interaction for bespoke bag and textile production

This collaboration enabled Openhouse to make quick and easy changes to their designs whilst also being able to demonstrate the value and features of their product to customers from around the world. The VEC then produced a tablet based augmented reality demonstrator, using a suitable and easily accessible Android or iOS platform, that illustrates how clients could interact with a virtual product and explore easy customisation options for a variety of colours, buckles and zippers, showcasing the full value for each product.

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Our support meant that Openhouse could:

  • Use existing CAD assets for digital innovation
  • Digitalise processes from hand drawing to 3D visualisations
  • Customise designs quickly and with ease
  • Demonstrate bag functionality to customers
  • Digitalise existing product catalogue containing 2900 items

The Benefits

  • New jobs
  • Improved sale and marketing communication
  • Technology investment

Client opinion

"Working with the VEC has been extremely beneficial for us. We have widened our horizon to additional digital tools which will not only be deployed effectively by ourselves, but also by our customers, improving their journey with us."

Sam Proctor,